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How we work
One team, built for the future of work.
Unicorn Flames is one mission-driven company — not a network of separate brands, not a holding company. We supply the talent you need, train the people you have, build the organizational infrastructure to run it all, and coach the leadership steering it. Together, under one roof, with a real commitment to inclusivity, DEI, and neurodiversity.
Mission-driven. Midwest-rooted. Built to stay.
Extraction is the problem. We built the alternative: talent that stays, training that lands, community that's actually here — and a team that stays involved long after the engagement starts.
The model
Right people. Right tools. Right seat.
That through-line runs through everything we do. When your team is bottlenecked, we do one of two things — multiply the people you have, or source the talent you don't. Either way, we stay involved so it actually works.
We train, build, and coach
We install the training, systems, and coaching that get your existing people doing their best work on Claude, Claude Cowork, and Claude Code — AI as a lever, not a replacement. Team training and Claude implementation, organizational infrastructure with safety and clarity built in, and leadership coaching for the founders and execs steering it all.
We place, recruit, and grow
We source and place mission-aligned talent — portfolio reviews and project-based testing, not just credentials. Boutique recruiting for marketing, creative, and operations roles. And we grow emerging talent through a focused 30-day internship. We stay involved after placement.
Why one team
The parts were always meant to work together.
What used to feel like separate services is really one continuous commitment. You don't hand off between vendors — the same team that places your talent also trains your people, builds your infrastructure, and coaches your leaders.
People who actually stay
We source, vet, and place mission-aligned talent — and stay involved after placement so the match holds.
Training that actually lands
Skills training and Claude implementation, delivered alongside your people so it sticks after we leave.
Systems that hold up
The workflows and systems that put Claude, Claude Cowork, and Claude Code at the center of how your team runs — with safety and clarity built in.
Leaders who scale their impact
One-on-one and small-group coaching for founders, execs, and leaders who want to grow without burning out.
What we stand for
Mission-driven, all the way down.
These aren't slogans on a wall. They're the reasons we structured the company the way we did.
We build, not extract
The existing ecosystem was built for people who already have resources, time, and access. We build what that ecosystem won't — practical, accessible, community-rooted work that meets people where they actually are.
Inclusivity, DEI, and neurodiversity
A real commitment, built into how we source talent, run programs, and deliver training — including our work supporting professionals with disabilities in the Salesforce ecosystem.
We stay involved
Placement isn't the finish line. Training isn't a one-off. We stay involved after the handoff so the outcome actually holds.
Grand Rapids, on purpose
We're based in Grand Rapids and we mean it — including a free, bi-monthly community for the marketers, creatives, and technologists here.
Who we work with
Real engagements, one team behind them.
A look at what this model does in practice.
Salesforce Workforce Navigators
A pilot partner. Through Crash That Course, we deliver AI and marketing training that supports professionals with disabilities in the Salesforce ecosystem.
MAPSA
An organizational infrastructure and AI deployment engagement — building the systems and workflows to run at full capacity.
Mangrove 3D
A recruiting engagement — sourcing and placing the right person, and staying involved after the match.
Partners and venue include Salesforce and Bamboo Cowork. See more of our work at our work.
Midwest Marketing Meetup
Our 288-member, free, bi-monthly community for marketers, creatives, and technologists in Grand Rapids. Not a product — how we give back.
→The 30-Day Internship
A focused 30-day, 3-sprint project with 1:1 mentorship from Tim and real pay. Limited, competitive, and run as-needed. A program by Unicorn Flames.
One team, one conversation
Tell us where you're stuck.
Whether you need to multiply your team, source new talent, or both — it's the same team, and it starts with a conversation.
Start a conversation →Unicorn Flames LLC · 2 Fulton St W, Grand Rapids, MI 49503 · +1 616 546 1620