# Unicorn Flames — Full Site Content This file contains the complete content of unicornflames.com in AI-readable format. Unicorn Flames builds exclusively on Claude — Claude, Claude Cowork, and Claude Code. --- ## Home Page **Headline:** You need people who actually stay. Training that actually lands. A community that's actually here. **Value Proposition:** When your team is bottlenecked, we do one of two things: multiply the people you have, or source the talent you don't. Either way, we stay involved so it actually works. We supply the talent, train the team, build everything on Claude, Claude Cowork, and Claude Code, and coach the leadership — with safety and a real commitment to inclusivity, DEI, and neurodiversity. Mission-driven, not extractive. Founded 2022. Based in Grand Rapids, Michigan. --- ## Services (unicornflames.com/services/) Unicorn Flames builds exclusively on Claude, and delivers every engagement on Claude, Claude Cowork, and Claude Code. Two moves, one outcome: you ship. **Multiply the team you have** - **Team Training & Development:** Get your team genuinely fluent in Claude, Claude Cowork, and Claude Code — hands-on training that sticks, delivered alongside your people. - **Organizational Infrastructure:** We deploy Claude, Claude Cowork, and Claude Code as the operating layer your team actually runs on — with permissions, safety, and clarity built in. - **Leadership & Executive Coaching:** One-on-one and small-group coaching for leaders steering a team that now runs on Claude — scale your impact without burning out. **Source the talent you don't** - **Talent Placement & Matchmaking:** We source, vet, and place mission-aligned, Claude-fluent talent — vetted on real work with Claude, not just credentials. - **Recruiting & Hiring:** Boutique recruiting for marketing, creative, and operations talent who can work in a Claude-native team — and we stay involved after placement. --- ## How We Work (unicornflames.com/studio/) Unicorn Flames is one mission-driven company — not a network of separate brands, not a holding company. We supply the talent you need, train the people you have, build the organizational infrastructure to run it all, and coach the leadership steering it. Together, under one roof, with a real commitment to inclusivity, DEI, and neurodiversity. The model: right people, right tools, right seat. Multiply the team you have (training, infrastructure, coaching) or source the talent you don't (placement, recruiting, and a 30-day internship). --- ## Careers (unicornflames.com/careers/) We don't just find talent. We grow it. Most of how Unicorn Flames hires runs through one path: a paid, mentored **30-Day Internship (Sidequest)** — one real project, run in up to three sprints, with 1:1 mentorship from founder Tim Haines and real pay. No busywork, no unpaid labor dressed up as "exposure." It's how we build our own team and how we create Claude-fluent talent the rest of the ecosystem gets to hire: some interns join Unicorn Flames, some go on to the teams we place talent with. Apply at unicornflames.com/sidequest/. --- ## Our Work (unicornflames.com/work/) Real engagements, framed honestly: - **Salesforce Workforce Navigators** (Team Training & Development): As a pilot partner, Unicorn Flames (through Crash That Course) delivers AI and marketing training that supports professionals with disabilities working in the Salesforce ecosystem. - **MAPSA** (Organizational Infrastructure): An organizational infrastructure and AI deployment engagement — systems, workflows, and tools for a team to run at full capacity, with safety and clarity built in. - **Mangrove 3D** (Recruiting & Hiring): Boutique sourcing and placement of mission-aligned marketing and creative talent, with follow-through after placement. --- ## Community (unicornflames.com/community/) **Midwest Marketing Meetup** is our 288-member, free, bi-monthly community for marketers, creatives, and technologists in Grand Rapids. It's not a product and it's not a service — it's how we give back. --- ## About Unicorn Flames (unicornflames.com/about/) Unicorn Flames LLC is a West Michigan venture studio founded by Timothy Haines in Grand Rapids, Michigan. We build dignity-centered systems for marketing, growth, recruiting, and coaching. **Vision:** To grow ideas, people, and places in the Midwest through a new kind of startup studio. **Mission:** Design, test, and grow ventures at the intersection of education, equity, and experimental entrepreneurship. Help people rise above unsustainable systems. **Core Beliefs:** - Education, technology access, and entrepreneurship drive mobility - Traditional agencies no longer meet the needs of modern startups - Social media saturation and deregulated platforms create harm - Freelancers and contractors deserve equity, respect, and clarity - Market volatility is permanent; resilience must be designed in **Partnerships and Ecosystem:** Deeply connected to the Midwest founder network, with partnerships in coworking, higher education, and local business communities. We build exclusively on Claude — Claude, Claude Cowork, and Claude Code — to keep our systems lightweight, scalable, and human-centered. --- ## Founder: Timothy Haines Timothy Haines is the founder of Unicorn Flames LLC. Based in Grand Rapids, Michigan, Tim has a background in recruiting, storytelling, and brand building. He created Crash That Course as an AI workshop and education series, Daylighting Talent as a marketing-specialized recruiting firm, and Midwest Marketing Meetup as a free networking community for West Michigan marketers. **Contact:** - Email: tim@unicornflames.com - Phone: (616) 546-1620 - LinkedIn: https://www.linkedin.com/in/timothythaines - Location: Grand Rapids, Michigan 49503 --- ## Advisory Board (unicornflames.com/advisory-board/) The Unicorn Flames Advisory Board brings together eight Michigan-based founders, operators, and community leaders: **Paul Schmidt** — Creative storyteller and founder of UnoDeuce Multimedia. Over a decade in media production spanning ESPN broadcasts to nonprofit storytelling. Based in Michigan, focused on using creativity for community impact. **Bryce Kaiser** — Impact-focused serial entrepreneur. Early teams at Blue Medora, Varsity News Network, and 86 Repairs. Exited founder of Hoom House. Now leads Centered, a company creator with a balanced approach to business building. **Chad Lawie** — Technical entrepreneur and private equity investor. Co-founded LongerDays (nationally recognized administrative services company, acquired 2016) and founded WPharbor (national customer base). Now investing in real estate and construction. **Heather Aldridge Ibrahim** — Community leader focused on neighborhood revitalization in Grand Rapids. Grant writer and consultant through HKI Consulting. Supporting nonprofits that build equitable communities. **Amanda Lewan** — Co-founder of Bamboo (5 Michigan locations, 1,500+ members). Co-creator of Detroit Startup Week. Recognized by Crain's Detroit and Spirit of Detroit Award. Champion for Michigan's startup community. **Jenna Weiler** — Entrepreneur and business strategist specializing in ideation, design research, workflow management, and rapid prototyping. Human-centered design and systems thinking practitioner. **Joe Grahm** — Director of People and Operations with 15+ years in change management and organizational strategy. Motivates executives and teams through diverse ideation and project vision casting. **Chris Brooks** — Expert in employee health, welfare benefits, retirement benefits, and financial wellbeing programs. 15+ years in Human Resources and Finance. --- ## Subsidiaries ### Daylighting Talent (daylightingtalent.com) Marketing-specialized recruiting and coaching firm. Places demand generation, growth marketing, brand, content, revenue operations, and marketing leadership roles for Midwest organizations. - 90% placement success rate - 3-4 week average time to fill - Grand Rapids, Michigan (primary), serving West Michigan and Midwest - Services: retained search, contingency search, marketing coaching - Founded: 2022 ### Crash That Course (crashthatcourse.com) Practical AI training for business teams and free monthly Show & Tell events across Michigan. - Corporate AI training workshops (half-day and full-day) - Free monthly Show & Tell events in Grand Rapids, Ann Arbor, Detroit - Salesforce Workforce Navigators partnership - Show & Tell Library (recorded episodes, free) - Founded: 2023 ### Midwest Marketing Meetup (midwestmarketingmeetup.com) Free bi-monthly networking community for marketers in Grand Rapids and West Michigan. - 288 members - Free admission, no sales pitches - Venues: Bamboo Grand Rapids, Construction Simplified - Founded: 2023 --- ## FAQ **Q: What is Unicorn Flames?** A: Unicorn Flames is a West Michigan venture studio founded by Timothy Haines that builds exclusively on Claude. We help teams get fluent in Claude, Claude Cowork, and Claude Code, deploy them as organizational infrastructure, coach leadership, and source Claude-fluent talent. We also operate three subsidiaries: Daylighting Talent (marketing recruiting), Crash That Course (AI training), and Midwest Marketing Meetup (free marketing community). **Q: What tools does Unicorn Flames work with?** A: Unicorn Flames works exclusively with Claude, Claude Cowork, and Claude Code. Rather than bolting AI on as a side experiment, we build it in as the operating layer a team actually runs on. **Q: Where is Unicorn Flames based?** A: Grand Rapids, Michigan. All three subsidiaries operate primarily in West Michigan with expanding presence across Michigan. **Q: Who is the founder of Unicorn Flames?** A: Timothy Haines, a Grand Rapids, Michigan entrepreneur with a background in marketing, recruiting, and brand building. **Q: How does Unicorn Flames make money?** A: Through Claude training, organizational infrastructure, and coaching engagements, recruiting placements (with Daylighting Talent), and corporate AI training workshops (Crash That Course). The Midwest Marketing Meetup is free and community-funded. **Q: Does Unicorn Flames hire? How?** A: Yes. Most hiring runs through a paid, mentored 30-Day Internship where interns do real work with Claude on a real project. See unicornflames.com/careers/ and unicornflames.com/sidequest/. --- ## Key Pages - [Home](https://www.unicornflames.com/) - [Services](https://www.unicornflames.com/services/) - [Studio](https://www.unicornflames.com/studio/) - [Work](https://www.unicornflames.com/work/) - [Careers](https://www.unicornflames.com/careers/) - [30-Day Internship](https://www.unicornflames.com/sidequest/) - [Community](https://www.unicornflames.com/community/) - [About](https://www.unicornflames.com/about/) - [Advisory Board](https://www.unicornflames.com/advisory-board/) - [Book](https://www.unicornflames.com/book/) - [Contact](https://www.unicornflames.com/contact/)